Racine Tire & Auto
A complete website rebuild that turned a slow, outdated WordPress site into a performance-gated, AI-ready lead generation engine.
Perfect mobile & desktop scores
Year-over-year increase
Instant interactions
Ranking for key services
Slow, Invisible, and
Losing Leads.
Racine Tire & Auto had a WordPress site built on a generic, heavy theme loaded with page builders. Load times exceeded 8 seconds on mobile, causing high bounce rates.
More critically, the site structure was confusing to search engines. Without proper service pages or local schema markup, they were virtually invisible in the "Local Pack" map results, losing high-intent customers to competitors with inferior service but better online presence.
- 8+ second mobile load times
- Poor local SEO and missing schema data
- Outdated, non-responsive design
Custom Engineering for Maximum Visibility
We abandoned the heavy page builders entirely. Instead, we rebuilt the site on our custom Crest foundation—a performance-optimized, lightweight WordPress architecture.
Speed First
By removing bloatware and optimizing assets at the server level, we achieved sub-second load times, keeping users engaged and satisfying Google's Core Web Vitals.
Local SEO Architecture
We mapped out a logical site hierarchy, creating dedicated service pages injected with precise LocalBusiness Schema markup to dominate the local map pack.
Conversion UI
We designed clear, accessible contact points and sticky "Request Appointment" calls-to-action that look beautiful and function flawlessly on any mobile device.
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